Thursday, April 19, 2012

Designer Toolkit: 100 Things Every Designer Needs To Know About People

Author Susan Weinschenk has put together a great reference for every type of designer called "100 Things Every Designer Needs To Know About People."

Inside this pithy volume, Weinschenk gives 100 examples of the psychology of design and why some design choices work better than others.

Dividing her 100 examples into thematic sections such as "How People See" and "How People Remember" the author not only provides illustrated examples of design approaches but provides links to research, websites, and online talks that let you explore specific design topics in more depth.

For example in item #12 "The Meanings of Color Vary by Culture" Weinschenk references the work and "Information is Beautiful" website of David McCandless and a "color wheel" that shows how different colors are viewed by different cultures.

This book is filled with the sorts of ideas that will immediately get you thinking more deeply about your design decisions.

You can get a copy of the book at Amazon or other online outlets.

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