Impressions of MuseumNext NYC 2018

I attended my first MuseumNext Conference that just happened in Manhattan.  MuseumNext often bills itself with the tagline "The Future of Museums" and while this NYC edition had a decidedly digital bent, I was pleased to discover that not everything in the museum world's future appears to be digital.

First, a few general impressions before I highlight a few specific sessions that struck me.

MuseumNext NYC had a relatively small number of participants (around 300) although they hailed from 15 different countries in addition to attendees from North America.  The presentation format is TED style, so all MuseumNext attendees see the same presentations all together in rapid succession (there is a lunch break and a short afternoon coffee break, but otherwise the sessions move right along.)

While this format has benefits, as an attendee if you don't like a presentation you are stuck -- there are no other concurrent sessions to jump to.  And this was a problem for me during the 2-day conference because several presentations were more "sales pitch" than sharing of expertise and experiences.  That's fine, and to be expected, in the case of MuseumNext sponsors who were given the stage, but it felt a little slimy in the case of the other presentations.

My other quibble with the MuseumNext NYC schedule was that there was not enough time for socializing and networking.  I would have appreciated the opportunity to spend a bit more time with more of the very interesting attendees!


Below are some takeaways and impressions of some MuseumNext NYC presentations that particularly appealed to me. (You can find many of the MuseumNext presentations and slides here.)

Hannah Fox from the Derby Museums in the UK led off the first day of presentations by sharing the approaches that bring the Derby Museums and programs such acclaim.  I was particularly struck by how often the word "prototype" came up in Hannah's presentation! The Derby Museums try out everything with their visitors and community partners.  I also appreciated how often Derby's cross-disciplinary teams pushed back on the “it would just be better if I did it myself” approach.

Laura Flusche from the Museum Of Design Atlanta (MODA) explained how she and her staff create a "maker museum" that constantly uses design thinking and "radical friendliness" to incorporate visitor feedback into their process. In a simple equation, Craft + Activism = Craftivism at MODA. So, letting visitors create at MODA to express their stories. (I also loved the corridor of pool noodles from the “Designing Playful Cities” Exhibition!)

Christian Rohner from the Museum of Communication in Berne, Switzerland explained how their museum re-allocated budget to switch from volunteers and part-time “communicators” to all permanent staff and how the redesign of the MoC made sure every object was coupled with a human story.

(I also loved how children could follow a graphic "squirrel story" without words to experience the Museum of Communication.)

Victoria Travers from the Auckland Museum explained how the museum staff used Facebook as a means for collecting objects from current events (like the worldwide Women's Marches following Donald Trump's election.) The Auckland Museum also did a lot of prototyping and shifting of exhibit experiences based on visitor feedback. (In the picture below, the upper left image shows how staff thought visitors in Auckland would use a feedback experience, and the other images show how visitors took over the whole feedback experience and space!)

One of my favorite quotes on Day 1 came from the engaging presenter Liat Rosenthal, curator of Uniqlo Tate Lates (evening events at the Tate Modern.) She and her colleagues think about a museum as "a university with a playground attached."



Day 2 at MuseumNext NYC 2018 featured two very different, but equally strong, digital museum experiences:

ReBlink at the Art Gallery of Ontario (AGO) used Augmented Reality (AR) technology to help visitors engage more deeply with a small selection of paintings from the permanent collection. Working with creative company Impossible Things, the AGO was able to create deeper visitor engagement by introducing modern images and ideas into classical artworks. (Evaluation shows that visitors shifted from spending two seconds (on average) with AGO paintings to 4-9 minutes with ReBlink paintings.) Here's a video teaser of ReBlink (below or on Vimeo)

The folks from Impossible Things also gave a pop-up demo of ReBlink during the lunch break.

Ann Neumann from the MIT Museum shared the lessons learned from the development of the immersive Virtual Reality (VR) project, "The Enemy" developed with Camera Lucida. By juxtaposing the stories of combatants from conflicts around the world the MIT Museum asks whether VR can be a tool to expand our moral imaginations?

Of course, after learning about two wonderful app-based projects, JiaJia Fei from the Jewish Museum in NYC gave a wonderfully contrarian and compelling argument against apps in museums! Basically, visitors to the Jewish Museum access web-served audio guides once they connect to the museum’s free WiFi — no downloads or apps. (A major limitation of the use of apps in museums is the minuscule percentage of visitors who actually are willing to download an app onto their devices.)


One of my other favorite presentations from Day 2 came from Tim Powell of the Historic Royal Palaces (HRP) in the UK. Tim shared several of the exciting ways that HRP are using an R&D approach through collaboration with artists, and by gaining audience input from the start.

I'll end my impressions of MuseumNext NYC 2018 with this image of Rolf Coppens from Grrr creative agency in Amsterdam. I think the qualities of pushing boundaries, working together, being demanding, and keeping users first were certainly captured in many of the presentations (and my takeaways) from the conference. MuseumNext was definitely not a typical museum conference, and I would encourage ExhibiTricks readers to check out a future edition near you if the opportunity arises.

You can check out additional impressions of MuseumNext NYC 2018 by searching for the hashtag #MuseumNext on Twitter, Facebook, and Instagram.


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More Stuff To Play Around With

So, I'm getting off my soapbox about proposal etiquette and the Maryland Science Center and offering instead two more exhibit-minded suggestions for stuff to play around with:

1) The Strobotop is a cool top-based toy and a variable speed strobe gun developed by artist Rufus Butler Seder.  Basically you add an illustrated disk to the Strobotop, give it a spin, and then point the strobe at the spinning pictures.  You'll see different animation effects depending on the relationship of the speeds of the spinning Strobotop and the flashing strobe gun. (As you can see in the YouTube video below.)



I originally bought the basic Strobotop for my seven-year-old daughter, but everyone in the family has really enjoyed experimenting with the different animation disks that come with the set.  As an exhibits guy,  I also appreciated the little design features built into the Strobotop: the cut-out notches along the edges of the top that make it easier to insert and remove the animation disks, as well as the simple gravity switch that only allows the strobe gun to work when it is pointed downward (and not up in your Dad's face!)

All in all, good stuff!  So head over to Amazon to get your own Strobotop to start playing around with.

(It looks like Rufus Butler Seder is also scheduled to be one of the guest speakers/instigators during the AAM and NAME Creativity and Collaboration 2011 Retreat happening in October.)


2) The Arduino Cookbook 
"Arduino" is the generic name for the open source microcontroller boards (plus the free software development environment) that lets anyone (really!) start experimenting with physical computing.
I've just started to scratch the surface of all the possibilities of using Arduino in my own exhibits/design work, and I'm really finding it challenging and enjoyable in a good way.  


Basically Arduino lets you easily get computers to interact with the real world. You can use Arduino to make cool interactive objects that can sense inputs from switches, sensors, and computers, and then control motors, lights, and other physical outputs.

Arduino has been a boon to artists, makers, and exhibits people in providing a way to (relatively) quickly and cheaply translate their creative ideas into the powerful world of physical computing.  


While there is a great deal of information and sharing about Arduino tools and techniques available online, for myself I also like to have a handy reference book or two nearby.  And that's where the excellent Arduino Cookbook comes in.  Written in a style that makes it accessible to both the Arduino expert and newbie alike, the Cookbook provides a great reference and road map for creating Arduino projects.

I hope you have a chance to explore both the Strobotop, and the Arduino Cookbook.  Have your own suggestions for cool stuff that you'd like to share?  Let us know about them in the "Comments" Section below!


Don't miss out on any ExhibiTricks posts! It's easy to get updates via email or your favorite news reader. Just click the "Sign up for the Latest ExhibiTricks Blog Updates" link on the upper right side of the blog.

P.S. If you receive ExhibiTricks via email (or Facebook or LinkedIn) you will need to click HERE to go to the main ExhibiTricks page to make comments or view multimedia features (like videos!)