Tuesday, February 18, 2020

Revisiting Hayao Miyazaki's Museum Manifesto




I am traveling through Belgium with my family this week, so here is a post that makes me think of a place I have yet to travel to -- the Ghibli Museum in Japan!  But really this "encore" post is a chance to revisit Hayao Miyazaki and his "Museum Manifesto."  Enjoy!

Hayao Miyazaki is a film artist who has created some amazing animated films for Studio Ghibli in Japan.  (Some of my favorites include "Spirited Away" and "My Neighbor Totoro".) He also has created one of my all-time favorite museum manifestos, which I think is worth revisiting from time to time.

To capture some of the spirit and history of the films and the film studio, there is a Ghibli Museum in Mitaka, Japan.  I've haven't had the pleasure of visiting the Ghibli Museum in person (yet!) but as I was perusing the Ghibli Museum website, I noticed a link to "A Few Words from Executive Director Hayao Miyazaki" on the home page.

The Link leads to a mini-manifesto from Director Miyazaki entitled, "This is the Kind of Museum I Want to Make!"

I think it is wonderful (and gutsy!) for the director of any museum to share the guiding principles behind the creation of their museum in such an up-front way, but I also thought some of the Director Miyazaki's thoughts were worth sharing here:

This is the Kind of Museum I Want to Make!
A museum that is interesting and which relaxes the soul
A museum where much can be discovered
A museum based on a clear and consistent philosophy
A museum where those seeking enjoyment can enjoy, those seeking to ponder can ponder, and those seeking to feel can feel
A museum that makes you feel more enriched when you leave than when you entered!

To make such a museum, the building must be...
Put together as if it were a film
Not arrogant, magnificent, flamboyant, or suffocating
Quality space where people can feel at home, especially when it's not crowded
A building that has a warm feel and touch
A building where the breeze and sunlight can freely flow through

The museum must be run in such a way so that...
Small children are treated as if they were grown-ups
The handicapped are accommodated as much as possible
The staff can be confident and proud of their work
Visitors are not controlled with predetermined courses and fixed directions
It is suffused with ideas and new challenges so that the exhibits do not get dusty or old, and that investments are made to realize that goal

The museum shop will be...
Well-prepared and well-presented for the sake of the visitors and running the museum
Not a bargain shop that attaches importance only to the amount of sales
A shop that continues to strive to be a better shop
Where original items made only for the museum are found

This is what I expect the museum to be, and therefore I will find a way to do it


This is the kind of museum I don't want to make!
A pretentious museum
An arrogant museum
A museum that treats its contents as if they were more important than people
A museum that displays uninteresting works as if they were significant



What do you think of Hayao Miyazaki's ideas about museums? (Let us know in the "Comments" section below.)

Personally, his words make me want to visit the Ghibli Museum even more now!

And Director Miyazaki's mini-manifesto also begs a question: What sort of message to visitors does your Executive Director post on your Museum's website?



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Paul Orselli writes the posts on ExhibiTricks. Paul likes to combine interesting people, ideas, and materials to make exhibits (and entire museums!) with his company POW! (Paul Orselli Workshop, Inc.) Let's work on a project together!

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