"The goal is to create an exceptional moment in people's lives."

Muscle Up! is a short film by Aaron Stapley and Sarah Castelblanco that serves as a real inspiration for museum folks singing the recession blues. The title quote of this posting comes from one of the businesspeople interviewed in Muscle Up!

As reflected by the film's title, the film covers the many ways that creative folks can build the "institutional strength" to push past all the bad economic news and put into action ways to work smarter and to really create a unique niche for themselves.

While the people interviewed for the film are all small business/entrepreneurial types, every bit of what they have to say is relevant for anyone who works with, or for, museums. So give Muscle Up! a look and load up on great ideas to help your museum create those exceptional moments.



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