The 
New England Museum Association (NEMA) 
Conference will be taking place next week in Cambridge, Massachusetts.  In addition to 
POW! being one of this year's Conference Sponsors, I'm also really looking forward to being a session presenter.  Follow my 
Twitter feed (
@museum_exhibits) for live updates from the conference!
I'll be part of a spirited session called 
" Pulling Back the Curtain: Sharing Exhibit Development Choices with Our Visitors" taking place from 8:45 – 10:15 am on Friday, November 21st.  I'm fortunate to be presenting alongside three exemplary museum professionals: Sari Boren, Kate Marciniec, and Christina Ferwerda.  Given that, I thought now would be an excellent time to post an "encore" version of the interview I did with Christina last year.  Enjoy!
Christina Ferwerda
 is an independent professional who bridges the worlds of museums, 
education, and movement. Her practice drawing from museum experiences, 
and moving (dance, yoga) has been 
an important part of her development as a teacher and a learner.  
Working 
in Museum Education for over 10 years fueled Christina's desire to make 
varied cultural 
spaces more user-friendly for people of all ages, and led her to start 
working in Exhibition Development.  She currently works with partners in
 
New York City (her home base) and North America as well as on projects 
abroad.
I was excited and pleased that Christina was able to provide this interview for ExhibiTricks!
What’s your educational background? 
 Well, I had a really hard time deciding what I wanted to do - I think 
as you grow up, there is a certain pressure to know what you want to 
"be" when you get older.  I started college as a journalism major, but 
found the field so cutthroat and competitive: it was a real turnoff. 
Therefore, my undergrad degree became a mishmash of a variety of fields -
 journalism, art history, studio art, and theater. I was surprised that 
Marquette University
 let me graduate! Now that I work on exhibit development, I can see how 
all of those fields fit together, but at the time I just wanted to 
finish, and felt like that combination of fields represented a path of 
some kind.
After I finished undergrad, I moved to Paris (by accident! I went for 
vacation and didn't return for 2 years). While there, I studied French 
history and culture at 
La Sorbonne. And when I moved to New York, all of these experiences came together with a graduate degree at 
Bank Street College of Education. It became clear that my skills could be used to create education programs and exhibits for everyone to enjoy. 
What got you interested in Museums? 
 I grew up in a very small town in New Hampshire, and therefore 
museum-going didn't really figure into my young life - I spent most of 
my time finding bird feathers in the woods with my sister. However, in 
college I started to notice how much imagery and art helped me 
understand and express myself. When I went to Europe for the first time 
in 1998, I went to basically every museum I could find. And the true, 
transformative experience came when I found a late Picasso painting "The
 Matador and the Nude" (1970). I sat in front of that painting for about
 2 hours, just thinking about the various shapes, lines, emotions and 
experiences that must have informed its making. After that, I was 
hooked. Today I go to tons of museums, as well as performances of 
various kinds. 
Why Yoga AND Exhibits?  Great 
question - so many people ask me about that, and are curious about how I
 can make a living doing both.  So many of the experiences that museums 
provide center around providing a very concrete bit of information in a 
creative way - as institutions strive to help the public understand 
complex ideas and opinions. The goals of a regular yoga practice are 
very similar, however the ideas that are being communicated are often 
very philosophical and internal. What interests me is the intersection 
of the two - the very generalized idea and the personal embodiment. 
Making physical shapes that are connected to things we see and concepts 
we understand bring a more developed grasp of the information. 
A very simple example that I use very often in teaching yoga is to cue 
my students to imagine that they are in a comic book, as Superman, and 
that their foot or hand is being accompanied by the word "POW" in the 
jagged text box. The visual informs a very physical and concrete 
movement and a sensation of energy in that part of the body, and the 
movement of the body brings a real visceral understanding of the image.
Tell us a little bit about how your “non-museum” skills/activities inform your exhibit design work? 
 I think the most important connection for my personal work is through 
yoga.  I really learned about having  a "practice" - coming back to the 
same ideas and goals, but constantly trying to explore and be inventive 
with them to find new and interesting approaches. Very often when I'm 
working on complex projects, I'll find a related movement goal and try 
to push the two forward together. This past winter, when we were working
 on the 
first children's museum in Bulgaria
 together,  I was struggling with language and the language barrier. 
Therefore, I chose a complex yoga pose that is highly connected to 
creativity and expression (the famed Scorpion pose). Of course, as you 
practice, you embody and think about those goals. I found a great method
 of communication that worked for the project and moved it forward.
What are some of your favorite online (or 
offline!) resources for people interested in finding out about the 
intersection between movement and museums.  Of course, there 
are quite a few resources online to learn about the latest in movement 
research and museums. However, I tend to try and go to as many things as
 I can in person - performances, exhibits, and especially performances 
or movement classes 
AT museums. The two fields are starting to 
intersect and overlap more and more, as the divide between performance 
and art becomes blurred into performance art. I also find it incredibly 
important to watch the way people travel and move within an exhibition -
 are they comfortable getting on the floor, or attaining a different 
view of an object, and is that posture available to them? I learn quite a
 bit that way. 
I've recently been a bit disappointed in yoga classes that are offered 
in museums and cultural institutions - its such a rare opportunity to 
draw from the surroundings, and I haven't often found classes or 
teachers that make reference to the artwork or setting that surrounds 
them. I'm hoping to see a more conscientious connection between the two 
in years to come. 
What are some of your favorite museums or exhibitions?  I'm a huge fan of 
Olafur Eliasson
 - I will go and find his exhibits whenever and wherever I can. His work
 has a really nice physical and visceral quality. I saw him speak, and 
he discussed striving for his work to have a "wow" moment, followed by 
an "aha" moment - one gets excited and hooked, but that curiosity fuels a
 revelation. That goal shines through his work and is something that I 
try to keep in mind when I'm thinking about yoga classes or museum 
experiences - that the experience should be physically and mentally 
exciting, and that the experience will feel more complete if there can 
be an educational realization tucked in there somewhre. I think the 
museum I've been to the most is 
MoMA,
 I like the way that sightlines and divisions of space create little 
"surprise" moments with art. To me it feels very personal, like I'm 
getting a special showing of the artwork.  
Can you talk a little about some of your current projects? Well, I'm about to head to New Orleans to install 
Moviehouse NOLA,
 a small social history and contemporary art exhibit. It's been a very 
challenging and rewarding process, building an exhibit about movie 
theater history there. I'm also continuing to work on a children's 
discovery room for the 
Florida Museum of Natural History and of course, continued work on 
Muzeiko, a children's museum in Bulgaria. They are all at different stages of development, so it definitely keeps me on my toes!
I'm also continuing to work on bringing movement to spaces infused with 
meaning - I just taught at a Zen monastery, and will be leading another 
retreat there in July. The movements are based on Zen philosophies and 
the life of the Buddha, and I'm working with an amazing co-teacher 
Kristen Mangione. 
If money were no object, what would your “dream” exhibit project be?
 Ha, this changes every day for me! Recently, though, I've been thinking
 a lot about "the walking man" - a concept that Bill T. Jones used in 
exploring his last piece "
A Rite." 
 Walking is so mundane, yet we rarely think about it. I'm sure there is 
some amazing research about culture, body language and walking . . . .
Thanks, Christina for sharing your thoughts and insights!  You can find out more about 
Christina Ferwerda and her work moving minds and bodies via her 
website or Twitter feed (
@rationallunatic).
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