Sunday, February 3, 2019

Museum Super Bowl Day?


Super Bowl Sunday will be a great day to visit your local museum --- because it will be even quieter than usual. 

Why are so many people, even folks who don't normally follow football, more rabidly enthusiastic about watching the "Big Game" or attending a local Super Bowl event, than visiting your museum?

Have you ever seen someone outside a museum scalping tickets to get inside?  

I'd say one possible answer lies in finding the difference between a "fan" and a "casual visitor."   Fans wear logo gear all year long and have no compunction in excitedly telling total strangers how great their team is.  The National Football league is, as recent news reports have detailed, even going after a traditionally neglected demographic, women 18 to 49, with great success.

So how can museums create more "fans" and expand their demographic reach as well?  

Places like The City Museum in St. Louis have set out to become a gathering spot for their local communities and have become open to all sorts of fun ideas that are edgy enough to attract a wide, and enthusiastic audience of repeat visitors who definitely become City Museum fans.

Of course all this talk of creating "museum fans" is pointless if your museum isn't really fan-worthy.  Is your admissions procedure torture?  Do you create core exhibits and attractions that are worth revisiting, or do you depend on the hucksterism of events that are only vaguely related to your museum's mission and purpose?  What are the obstacles that prevent your visitors from becoming fans?

Let's see if we can create more museum fans.   

GO MUSEUMS!




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Thursday, January 24, 2019

Cool Tool: Arts + Social Impact Explorer


The arts make more things possible, from better education to greater health outcomes, to a more civically-engaged citizenry—but people don’t always see those connections. 

Enter the group Americans for the Arts, and their cool tool called the Arts + Social Impact Explorer (pictured at the top of this post.)

Either on the Web, or through mobile devices, users can spin through a colorful ring of areas (like Health & Wellness, Housing, and Civic Dialogue) to find out how the arts impact and intersect with our lives. There are even ways to get additional fact sheets to dig deeper into each Art/Life connection.

From the Americans for the Arts website:

This highly interactive, visual tool is meant to drive conversation, and is accompanied by customized Fact Sheets that are downloadable and printable for sharing with board members, public and private sector policymakers, and more. It also is mobile-friendly and allows for easy conversations with decision makers to help expand the dialogue about the arts and their value to communities. Functioning as the surface of a deep “lake” of knowledge, all impact points and research within the Explorer comes with citations and links so that people can visit the websites of all the example projects, click directly to the research referenced, and engage directly with the other partners doing this work around the country.

The Arts + Social Impact Explorer is a great tool to start a conversation with funders or policy makers about the deep ways that arts organizations connect to the fabric of civil society.  It will also be a boon to grant writers everywhere!

If you'd like to find out more about the development and use of the Arts + Social Impact Explorer tool you can view this quick YouTube introduction.

But really the best way to experience all the features of the Arts + Social Impact Explorer is to take it for a spin yourself by clicking over to the Americans for the Arts website.



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Tuesday, January 15, 2019

Flip the Flop: Kenya's Ocean Sole Turns Trash Into Art



What would you do if thousands of flip-flops regularly washed up on the beaches where you live?

The creative folks who formed Ocean Sole in Kenya treat the flip-flops as raw materials for the art they create.

Ocean Sole workers and volunteers have removed over 1,000 tonnes of flip-flops from the ocean and waterways in Kenya. Ocean Sole has also provided steady income to over 150 Kenyans in their company and supply-chain, and the group contributes over 10% of their revenue to marine conservation programs.




What could museums and designers take away from this model of trash to art from Kenya?


You can find out more about Ocean Sole's work and products by clicking over to the Ocean Sole website.





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Sunday, January 6, 2019

Aim Higher. Work Faster. Make Museums Better.


One of my new sheroes is Alexandria Ocasio-Cortez, the recently elected congressperson from New York.

Representative Ocasio-Cortez wants to aim higher and work faster to solve problems for her constituents.

With that spirit in mind, here are three areas of museum work that I think we can all make better by aiming higher and working faster.


1) LIVING WAGES FOR ALL MUSEUM WORKERS
It is unconscionable that museums do not pay all their employees and interns living wages.  I've heard all the excuses for low museum pay, and they all sound like bunk.  Unpaid internships and substandard wages are not the way to run any organization, let alone organizations that claim to have a higher social purpose.

One step to address this challenge: Stop "salary masking"! Commit to transparency by requiring salary ranges in all job postings.  Kudos to professional organizations like ACM, AASLH, and MAAM for being leaders in this effort.



2) JOINING OUR WORK TO OUR COMMUNITIES  
Does the staff, board, and programming of your museum truly reflect the communities your institution wants to serve? If not, why not?

One step to address this challenge: Start conversations with communities IN those communities, not your museum! Attend community events as a participant, not an "expert."  True engagement is an ongoing process, not a one-time focus group meeting -- and that process might begin with a simple and sincere Facebook or email message.



3) VALUING PEOPLE OVER SCREENS
Museums seem more willing to pay (or overpay) for screen-based opportunities over staff-facilitated activities, even though many studies show that visitors to cultural institutions often prefer non-screen based experiences.

One step to address this challenge: consider WHAT you want visitors to take away from an experience before immediately jumping to HOW you will deliver that experience. You may find an elegant non-screen based solution or a great "phygital" (mixed physical and digital) opportunity to explore.


I hope you aim higher and work faster to face whatever museum challenges you encounter in 2019!



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Thursday, December 20, 2018

A Few of My Favorite Things (2018 Edition)


As the year comes to a close I'd like to share a "few of my favorite things" -- feel free to listen to this John Coltrane tune as you read along. 

(I'll be taking a "blog break" to celebrate holiday festivities with family and friends through the end of the year, but look for new ExhibiTricks posts starting in early January 2019!)


Why You Must Travel to Montgomery, Alabama
I recently wrote a blog post about my experiences at The Legacy Museum and The National Memorial for Peace and Justice. I am still thinking about my visit to Montgomery because of those places.


Best YouTube Math Presenter
Every museum talks about STEM (or STEAM) but really, when was the last time you encountered a really fun exhibit or program about Math?  The enthusiastic dynamo Professor Tadashi Tokieda could change all that. Check out his videos on the Numberphile YouTube channel.


Favorite Speciality Museum in Paris
Of course, the Louvre gets all the love, but if you really want to make the most of your Museum Pass, you will visit the Paris Sewer Museum!


If You Could Only Subscribe to One Magazine 
The New Yorker. Period.


A Museum Worth A Special Trip (near Boston)
I worked super hard (and literally shed blood, sweat, and tears!) to lead the development of all the new Science Galleries at the recently expanded and consolidated Discovery Museum in Acton, Massachusetts.  If you are anywhere near the Boston area, it's worth a special trip.


One Day in St. Louis
If you arrived in St. Louis to experience the City Museum, marvel at the Gateway Arch, and eat some Ted Drewe's frozen custard, you could then leave the city limits fulfilled.


And that's a wrap for 2018!  Enjoy whatever end-of-year events you celebrate, tell the people around you that you love them, and work on projects that make you happy and proud in 2019!



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Saturday, December 8, 2018

Three Places Sharing Difficult Histories in Montgomery Alabama


Last week I visited Montgomery Alabama for the first time.

I was there as a member of The Museum Group (TMG)  as we held our fall 2018 business meetings there.

As part of our experiences in Montgomery, TMG was fortunate to visit three important cultural institutions, the Civil Rights Memorial Center, associated with the Southern Poverty Law Center (SPLC) and two more recently opened sites associated with the Equal Justice Initiative (EJI), The National Memorial for Peace and Justice, and The Legacy Museum.

Visiting those three places still has me thinking about the difficult histories in the United States involving race, slavery, discrimination, and justice, so I wanted to share my experiences and still-evolving impressions here.




THE CIVIL RIGHTS MEMORIAL CENTER

The Civil Rights Memorial Center is a modest space associated with the Southern Poverty Law Center, a group dedicated to fighting hate and bigotry and to seeking justice for the most vulnerable members of our society.  The Memorial Center itself is associated with Maya Lin's monument to commemorate people who were killed during the civil rights movement (pictured below.)



While many people think of the U.S. Civil Rights Movement as something from the past, it is clear that SPLC's message in the Memorial Center is that the work of fighting hate and bigotry continues to this day and involves every one of us.

To that end, the exhibits and experiences inside the Memorial Center not only share information about the people featured on Lin's monumental sculpture outside but also present modern stories and images such as those of Heather Heyer, the young woman killed during the Charlottesville protests. The information here is sobering and thought-provoking.  




The final experience inside SPLC's Memorial Center is a large Wall of Tolerance, an interactive video wall that lets you insert your own name as a record of visitors who have pledged to take a stand against hate, injustice, and intolerance.

I found that adding my own name was a hopeful, and purposeful, way to conclude my experiences at the Civil Rights Memorial Center.







THE NATIONAL MEMORIAL FOR PEACE AND JUSTICE

The Memorial is a six-acre outdoor site that forces visitors to confront the ugly legacy of racial terror lynchings in the United States between 1877 and 1950.  Hundreds of six-foot-tall metal boxes formed of Corten steel produces a rusted, weathered surface that evoked images of blood (and wear) in my mind.

The experience is a deliberately narrative one that leads you on a winding path through the six acres of the Memorial.  The experience starts with a statue of enslaved people bound in chains, perhaps at a slave auction.  This powerful image is followed by a winding pathway lined with benches as well as signs on the interior of the walls surrounding the site that provide both historical context and evocative quotes.  The design of the entire space acknowledges the need to occasionally stop to rest and process.




As you move closer to the sets of human-sized boxes, they are resting on the ground so that you can read the names of counties across the United States where documented lynchings occurred and the names and dates of the people killed in those places. The sheer number of names and boxes is daunting.



As one moves through the memorial, different sets of boxes from all the different counties continue to lift off the ground until the final set you encounter is hanging above you, evocative of lynched bodies, with the names and information punched into each box now nearly impossible to read.




The overall effect of the Memorial, for me at least, was strangely quiet and contemplative despite the histories represented there.

The encounter with the hanging memorial elements ends in an area where duplicate copies of each box are placed lying down in long horizontal rows.  (Pictured at the top of this post.)  My understanding is that the Equal Justice Initiative wants to offer each of those duplicate boxes to every individual county so that appropriate memorials can be constructed at the sites of past racial terror lynchings using the corten steel boxes that originated in Montgomery.

The message I took away from the Memorial was one of truth and reconciliation, and the acknowledgment that we as citizens of the United States will never truly reconcile with our difficult histories unless we face the truths of our collective past.




THE LEGACY MUSEUM

Visitors are not allowed to take pictures inside EJI's Legacy Museum, so I will just share a few high-level thoughts about my experiences. The Legacy Museum clearly stands in association with The National Memorial for Peace and Justice but focuses more on the current social justice work of the Equal Justice Initiative, and the idea that slavery did not "end" in the United States but merely "evolved."

The emotional experiences of The Legacy Museum start immediately as you are informed that you are standing at the site of a former slave "warehouse" where enslaved people were held before they were bought and sold at auction.  Just steps away from the entry desk, video presentations are illustrating the pain of family separation of enslaved people and the pivotal role that Montgomery played in the slave trade.

As you move further into the Museum, dense text displays were interspersed by compelling short video presentations (I was especially taken by those featuring the illustration and animation work of artist Molly Crabapple) effectively illustrating the modern concerns of the Equal Justice Initiative --ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

As with the two other Montgomery sites, my experiences inside The Legacy Museum were quiet, yet compelling. 



CLOSING THOUGHTS

I found it interesting that two social justice organizations deliberately chose the approaches of museums and memorials to amplify their messages.  Ironically, given the difficult histories that each of the sites shares, I have no doubt that, especially after the relatively recent openings of The Legacy Museum and The National Memorial for Peace and Justice, that many more people will visit Montgomery.  Based on my own experiences, I would certainly recommend a visit to Montgomery to anyone.

As a side note, I couldn't help but notice the guards and metal detectors at the entrance of each site, and we were informed that both EJI and SPLC require security around their buildings and facilities 24/7.  Clearly, not everyone in and around Montgomery is happy to be reminded of the histories shown inside these important institutions.

Despite this, I can't help but be both hopeful and humbled by the work these institutions and their sponsoring organizations do every day.  On the last day of The Museum Group meetings, we were honored to have Bryan Stevenson, one of the co-founders of the Equal Justice Initiative, speak with us. I couldn't help be struck by his grace and purpose. One thing he said that I continue to think about is:

“My work with the poor and the incarcerated has persuaded me that the opposite of poverty is not wealth; the opposite of poverty is justice.” 


Please visit the websites of the Southern Poverty Law Center and the Equal Justice Initiative to learn more about these organizations and how you can support their important work.

I'd also encourage you to read Bryan Stevenson's book, Just Mercy.






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