Thursday, January 16, 2020

Relatability and Relinquishing Power: The Global Guides Program at the Penn Museum


Ellen Owens and Kevin Schott from the Penn Museum were kind enough to share this guest post with ExhibiTricks readers about the "Global Guides" program at their institution.

Ellen Owens is the Merle-Smith Director of Learning and Public Engagement at the Penn Museum.  Kevin Schott, as the Associate Director of Interpretive Programs, works closely with the Penn Museum’s volunteer docents and Global Guides. (Learn more about Kevin and Ellen by reading their extended bios here.)



Relatability and Relinquishing Power
Through time, museums placed great importance on academic knowledge focused on historical facts. Global Guide tours break this pattern to help Penn Museum visitors opportunities to connect to ancient history through stories that resonate universally. 

Offered free-of-charge in a museum that is focused on anthropology and archaeology, Global Guide tours are led by immigrants and refugees who have grown up in the origin countries of the exhibited objects – we currently have guides from the Middle East, Africa, Mexico, and Central America. Job descriptions and recruitment were in partnership with local agencies that serve these populations and were a win-win proposition to offering skilled people into professional positions.

An hour-long tour has six stops at key objects, where the Guides describe the historical importance and key facts at each stop and then share a personal narrative that connects the object to a powerful memory from life in their former home country. They use iPads to show personal photographs, videos, and other materials to make their stories more concrete.


Abraham Sandoval Iñiguez talks about the region of Mexico
that his parents farmed in front of the artifacts from that region.


Relatability
While these tours use historical info to set the context for the artifacts and the people they represent, the guides’ own life stories and the relevance of these objects to their cultural groups are profoundly relatable to visitors, overcoming a challenge inherent to interpreting unfamiliar cultural material. For example, we learned through the Guides’ personal knowledge that spindle whorls are still used by older generations in Iraq and Syria – the guides had seen them used by their grandparents! The resulting tour stop focuses on a story about our guide receiving an ugly sweater as a gift from a well-meaning grandmother, crafted from yarn made with a spindle whorl, not unlike the 7,000-year-old example on display.

The tours also add a layer of understanding through lived experience in places far away, allowing visitors glimpses into countries they may have only experienced through news stories – in fact, we know most visitors have no, or shallow, connections with people of these cultures, based on visitor data. Opportunities to get first-person insight into foreign cities and towns help to undermine stereotypes and misinterpreted histories.  The Guides are highly aware of the widely held misconceptions that Americans have about their parts of the world since they live within those constructs daily. We support them in politely declining conversation beyond the stories they choose to share – unless they wish to share more when visitors ask, which happens often.



Celeste Diaz shows a photo of her speaking an indigenous 
language in a Guatemalan pageant as a child during a 
tour stop about carrying traditions into contemporary life. 


Relinquishing Power
As part of our training, we ask the Guides to think about the key learning objectives they would like visitors to take home after the tours.  Helping visitors to see beyond stereotypes has been core to the design of the tours, and the Guides accomplish this through both demonstrating the realities and contrasting these against the misconceptions. This shift of agency to the Guides, who represent often-marginalized communities that have legacies of colonialism, allows for their authentic voices to be heard as experts within the context of the Museum, rather than under the control of the Museum. We help them learn the facts and get professional storytelling training, but we don’t control their narratives.



Clay Katongo, a present-day pastor, talks about divination baskets 
and traditional religion in the Democratic Republic of the Congo 
where he grew up.

Results
When asked “What is the best part of the tour?” visitors all note: “the guide’s personal stories,” or list their guide by name.  Yet nearly half of visitors share that they have had no or very little contact with a person of these origins before their tours.  By the end of the tour, over three-quarters say they are interested in learning more about the region their guide came from, particularly about its history, art, and culture. Participants also report they are more likely to support agencies that assist immigrants and refugees in their resettlement.

From a recent visitor’s survey: “I have seen the galleries two times on my own, but having Moumena give us a tour in her eyes and history as a Syrian -complete with personal photos and anecdotes- was one of the most enlightening and pleasant museum experiences EVER!  I was for almost 40 years at the [OTHER MUSEUM NAME HERE] and have visited and continue to visit museums around the world but the time with Moumena shall long remain with me as one of the best anywhere.”



Moumena Saradar proudly shows her family heirloom golden 
jewelry nearby the gleaming adornments of Queen Puabi.


Anyone can go on a Global Guides tour since we offer them for free to general visitors and offer financial assistance for private tours to groups that need it. We have delivered these tours to over 3,500 people since the program’s start in May 2018. Proximity has had a profound impact on our visitors, and our own Museum staff and trustees have enjoyed hearing fresh insights that humanize the collection and bring them closer to their Philadelphia neighbors.

To learn more about the Global Guides program, please visit the Penn Museum website.  Thanks again to Kevin and Ellen for sharing this guest post!




Don't miss out on any ExhibiTricks posts! It's easy to get updates via email or your favorite news reader. Just click the "Sign up for Free ExhibiTricks Blog Updates" link on the upper right side of the blog.

Paul Orselli writes the posts on ExhibiTricks. Paul likes to combine interesting people, ideas, and materials to make exhibits (and entire museums!) with his company POW! (Paul Orselli Workshop, Inc.) Let's work on a project together!

If you enjoy the blog, you can help keep it free to read and free from ads by supporting ExhibiTricks through our PayPal "Tip Jar"

Thursday, January 9, 2020

5 Questions To Ask A Potential Creative Partner


The New Year often brings the promise of exciting new projects. 

What questions can you ask to help get a sense of whether someone you've never worked with before might become a good (or great!) creative partner for your next museum/exhibit/design project?  


1) How do you prototype exhibits?
Every aspect of an exhibition, including labels, can be tested out with visitors before the “final” version is produced. This does not have to be a horribly expensive or time-consuming process. As a matter of fact, masking tape, markers, and cardboard can go a long way in creating simple prototypes.

Avoid anyone who says things along the lines of: “We test out everything in the shop...” or “ We don’t need to prototype, because our stuff never breaks.” You need to turn real visitors loose on exhibit prototypes to avoid the dreaded “I never thought they would do that with our exhibit!”

You can find a free downloadable article on exhibit prototyping on the POW! Website.


2) What’s your favorite exhibit?
If the response to this question is either a blank stare or a glib sales pitch --- RUN! Ideally, your potential creative partner can report on why specific aspects of an exhibit component or entire exhibition interested them or moved them in some way.

For example, I loved a large scale interactive component based on one of the scenes from a children’s book by William Steig. There were magnet-backed creatures and plants that multiple visitors could move around in a room-sized jungle scene. This was part of a larger exhibition of Steig’s drawings in a normally “hands-off” museum, The Jewish Museum in Manhattan. It was clear through this area, and a few other places in the Steig exhibition, that the designers wanted to provide some colorful, open-ended experiences for families.


3) Will you let us directly pay subcontractors?
Money changes everything, doesn’t it? The financial aspects of your exhibit process should be as transparent as possible. The best designers allow you to see “the books” so you can be assured that the maximum amount possible of your project resources are being spent on items that will show up in your exhibit galleries.

Beware of too many miscellaneous fees or excessive charges for things. It is reasonable for any designer to cover their overhead charges, but it is just as reasonable for you to ask to contract directly with specialists serving as subcontractors to avoid excessive “markups”.


4) Have you ever worked in a museum?
While this is not a complete deal-breaker, a design solution from someone who has actually had to fix an exhibit after 600 grade-schoolers have pummeled it carries a lot more weight with me than a beautiful computer rendering from a recent design school grad.

Don’t be afraid to ask practical questions like, “How will this work with large school groups?” or “Will this computer interactive automatically reboot if it freezes up?”


5) Who are some of your repeat customers?
At the end of every crazy exhibit project and installation, after everyone has had a few days to obtain the requisite amounts of food, sleep (and showers!) you ask yourself an important question: Would I ever work with (fill in the blank) again?

The people who you continue to work with, and who continue to work with you, speaks volumes about your work ethic and the ability to get the job done. The mark of a great museum exhibit designer is how they overcome unexpected challenges related to timing or finances or the other hundred things that could cause a project to become unhinged.


What are some of the questions you ask potential creative partners? Let us know in the "Comments" Section below!



Don't miss out on any ExhibiTricks posts! It's easy to get updates via email or your favorite news reader. Just click the "Sign up for Free ExhibiTricks Blog Updates" link on the upper right side of the blog.

Paul Orselli writes the posts on ExhibiTricks. Paul is a GREAT creative partner who likes to combine interesting people, ideas, and materials to make exhibits (and entire museums!) with his company POW! (Paul Orselli Workshop, Inc.) Let's work on a project together!

If you enjoy the blog, you can help keep it free to read and free from ads by supporting ExhibiTricks through our PayPal "Tip Jar"

Tuesday, December 31, 2019

Looking Back at 2019 to Move Forward Into 2020



The Sankofa Bird symbol at the top of this post sets the tone of "looking back to move forward."

Here are six links to topics I posted about on ExhibiTricks during 2019 that will help inform my thinking (and hopefully yours!) about museums and museum work in 2020:



1) Are Exhibit Timelines So Boring Because of the Lines?  The idea of "best practices" and doing things "the way we've always done it before" gets in the way of new museum thinking.




2) Museum Elevators and Exhibit Design  Sometimes museum/exhibit/design inspiration can be found in unexpected places.




3) "Best Museum" Lists are the Worst   If it was up to me, we'd never see another one of these dumb lists, starting in 2020.




4) What Makes A "High Quality" Museum?  On the other hand, there is one key element that sets high-quality museums apart ...





5) 10 Things I Learned As a Fulbright Specialist in Bulgaria  I really learned a lot during my Fulbright work in Bulgaria.




6) Supporting Museums As They Transform: An Interview with Charity Counts  Charity is doing great work as the executive director of the Association of Midwest Museums, especially as an advocate for fair pay for museum workers.




Best wishes to everyone for a happy, healthy, and CREATIVE start to 2020!



Don't miss out on any ExhibiTricks posts! It's easy to get updates via email or your favorite news reader. Just click the "Sign up for Free ExhibiTricks Blog Updates" link on the upper right side of the blog.

Paul Orselli writes the posts on ExhibiTricks. Paul likes to combine interesting people, ideas, and materials to make exhibits (and entire museums!) with his company POW! (Paul Orselli Workshop, Inc.) Let's work on a project together!

If you enjoy the blog, you can help keep it free to read and free from ads by supporting ExhibiTricks through our PayPal "Tip Jar"